Name: Qiao Wanshan
Tag: Highly educated elite; Citizenship; Social enterprise founder; Female start-up.
Intro: Qiao corporates the sales channels in coastal cities with the production of yakwool in comparatively poorer inland China. Her method is to create a mature industry chain for yakwool fashion.
Project: SHOKAY, meaning yakwool in Tibetan, is a fashion brand whose products mainly use yakwool. Yakwool is a traditional clothing material in Tibetan families, but the lack of production chain hides the value of Yakwool. Qiao establishes SHOKAY to create value for this material, thus to raise income for underprivileged Tibetan people.
Background: Qiao was born in Taiwan. She went to University of Pennsylvania for college, and Harvard University for master. During the time she was at Harvard, her team won championship in a business competition with the idea of yakwool industry. After that, she moved to Shanghai and devoted to the creation of the whole yakwool industry chain and founded SHOKAY. Now SHOKAY has successfully established its market position: sustainable fashion.
Read Qiao Wanshan’s story at china30s.com: http://www.china30s.com/portfolio/a-三明治访谈-story/专访shokay创始人乔琬珊：从社会企业到可持续
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